15 PREDICTIONS FOR THE NEXT 15 YEARS OF EVENTS

The event industry is in a constant state of evolution and as such, pioneering strategies and concepts that are as successful as they are original is no easy task. The past few years has seen the rise—and proliferation—of social media and new tech tools, increased attention paid to engagement and new market segments, eco-friendly measures and sustainability, and bigger demands from event sponsors. Here are the trends event marketers are looking at right now.

• Event planning software will be free and integrated.
• Events will be personalized to each attendee.
• Everything you will need will be available on-demand.
• There will be a subscription model for events.
• There will be no cash at events.
• Content will be crowdsourced.
• Events will be crowdfunded.
• Virtual audiences will be a basic component of events.
•  Live events will be an important source of revenue for most companiesa basic component of events.
• Discovery will be seamless and perfect.
• The industry will consolidate.
• Events will become smarter from data signals.
• Events will be less expensive to execute.
• The number of event planners will continue to rise significantly.
• Event planners will be more strategic than ever.