2 min read
Karin Roberts: Tue, Aug 02, 2016
Running a trade show booth can be an expensive endeavor, but it’s one of the best ways your company can reach new customers and promote your brand face-to-face. Follow this playbook to ensure a great return on your trade show investment.
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2 min read
Karin Roberts: Thu, Jul 28, 2016
First dates, job interviews, meetings and trade shows — what do they all have common? The need to look your best. Your display at a trade show is...
2 min read
Karin Roberts: Tue, Jul 26, 2016
Social media is nothing new. Many popular sites have been around for a decade or so by now. Yet few exhibitors are using these tools to their...
Karin Roberts: Thu, Jul 21, 2016
Modular exhibits are best suited for companies that participate in multiple shows where exhibit space requirements differ – such as moving from 10x20...
3 min read
Karin Roberts: Thu, Jul 14, 2016
You are starting the marketing planning process for 2017. Your company is doing well but targets 5% growth in sales for the coming year, in light of...
3 min read
Karin Roberts: Tue, Jul 12, 2016
Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, working in a trade show booth, or...
4 min read
Karin Roberts: Tue, Jun 28, 2016
We have all been to trade shows and have seen row after row of tables with draped cloth and boring backdrops. In this environment, what stands out?...
5 min read
Karin Roberts: Thu, Jun 23, 2016
Not every lead is a good fit for a product or service -- no matter how strongly a salesperson believes they are (or wants them to be). Buyers don't...
3 min read
Karin Roberts: Tue, Jun 21, 2016
Anybody who's ever coordinated a trade show exhibit knows it's a lot like herding cats. In a blizzard. On a frozen lake. There are all those moving...
1 min read
Karin Roberts: Thu, Jun 09, 2016
Marketing is a term that is often confused with advertising, promotions, publicity, branding, and selling. In fact, marketing can be all of those...