6 min read
Karin Roberts: Tue, Mar 03, 2020
Brainstorming swag bag ideas for you next event? You’re not alone. Free stuff is big business. In just the U.S., promotional products represent an...
2 min read
Karin Roberts: Tue, Dec 31, 2019
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example....
2 min read
Karin Roberts: Thu, Sep 19, 2019
Any of our exhibiting clients tell us they crave trade show ideas on how to attract more visitors to their booth. They want an attraction that makes...
5 min read
Karin Roberts: Tue, Sep 10, 2019
Last month, Core-apps celebrated its 10th anniversary as a company. While a decade of success is a proud accomplishment for any company, it might as...
6 min read
Karin Roberts: Thu, Sep 06, 2018
When you're growing and scaling a business, two numbers are more important than anything else: How much it costs to acquire a new customer (or "CAC")...
3 min read
Karin Roberts: Wed, Aug 15, 2018
I play this game every single time I go through the line at the grocery store, and while you might think it sounds crazy, hear me out: Since I...
6 min read
Karin Roberts: Thu, Jun 07, 2018
Sometimes a salesperson gets lucky with an ultra-responsive prospect even while in their trade show booth. Every time the rep sends an email, a...
4 min read
Karin Roberts: Wed, May 09, 2018
At some point in the near future, regardless of whatever industry you are in, you will realize that a large percentage of your buyers are...
3 min read
Karin Roberts: Tue, Feb 27, 2018
There’s no question – video marketing is here to stay. So if you’re not using video to educate and inspire attendees and/or exhibitors, you’re...
2 min read
Karin Roberts: Tue, Nov 28, 2017
When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event...