2 min read
Karin Roberts: Tue, Jan 21, 2020
Have you ever dared to produce an event only to find out that no one cared? Pity, all the effort you put into planning wasn’t appreciated, or worse, noticed. The problem may be a lack of data. Of course, there are times when just winging it works,...
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2 min read
Karin Roberts: Thu, Jan 16, 2020
Gamification is the process of using games to reward attendees for accomplishments and/or completing specific calls to action. Executed correctly,...
5 min read
Karin Roberts: Thu, Jan 09, 2020
Can I format or compile my PowerPoint presentations to run automatically in a show booth or kiosk and, if so, how? Yes, you can and the how is much...
2 min read
Karin Roberts: Thu, Jan 02, 2020
If you have had success with digital marketing and other promotional tactics, it is quite easy to write off trade shows. They can be expensive and...
2 min read
Karin Roberts: Tue, Dec 31, 2019
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example....
2 min read
Karin Roberts: Tue, Dec 24, 2019
When you come to Chicago to help manage that trade show booth or to just attend one of our many trade show events, you don't need to reach for your...
1 min read
Karin Roberts: Thu, Dec 19, 2019
Event production is an incredibly diverse and creative field, bringing together many moving parts, each with their own requirements and needs. From...
1 min read
Karin Roberts: Tue, Dec 17, 2019
It's as simple as ONE...TWO...THREE. You can have a great show or you can have a mediocre show. The old saying "you put into it what you get out of...
9 min read
Karin Roberts: Thu, Dec 12, 2019
When Illinois became the 11th state to legalize the recreational use and sale of cannabis this past June, the move was seen by many as a tipping...
3 min read
Karin Roberts: Tue, Nov 26, 2019
With Thanksgiving right around the corner and CES coming up in January we thought we would post something about food choices in Las Vegas. Choosing a...