5 min read
Karin Roberts: Tue, Apr 14, 2020
A sales opportunity is a qualified prospect who has a high probability of becoming a customer. An opportunity should have a pain point your product or service can solve and an interest in the offering. Salespeople should ensure the opportunity is a...
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35 min read
Karin Roberts: Thu, Apr 09, 2020
We saw a surge in the popularity of video as a content marketing format. Video as a tactic was likely streamlined by your creative team as a...
8 min read
Karin Roberts: Tue, Apr 07, 2020
Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. Inbound...
3 min read
Karin Roberts: Tue, Mar 31, 2020
I felt more pressure to create New Year’s resolutions this year than any year previously. Not only was January 1, 2020, the beginning of a new year,...
3 min read
Karin Roberts: Thu, Mar 26, 2020
COVID-19 has led many companies to recommend that employees work from home. For many, remote work is a new reality and one that takes some getting...
2 min read
Karin Roberts: Tue, Mar 24, 2020
When you are planning for the conference or trade show of your dreams, the last thing you want is to be facing down the logistical nightmare of...
3 min read
Karin Roberts: Tue, Mar 24, 2020
Networking is no longer a supplementary activity at b-to-b events—it’s an attendee’s primary objective. Traditionally built into coffee breaks and...
12 min read
Karin Roberts: Thu, Mar 12, 2020
In recent years, there's been a common misconception that Gen Z and millennial's are essentially the same. When companies discuss reaching younger...
2 min read
Karin Roberts: Thu, Mar 05, 2020
From visibility to credibility, exhibiting at a trade show has hundreds of benefits for your business. Establishing a presence, whether big or small,...
6 min read
Karin Roberts: Tue, Mar 03, 2020
Brainstorming swag bag ideas for you next event? You’re not alone. Free stuff is big business. In just the U.S., promotional products represent an...