3 min read
Karin Roberts: Thu, Jan 20, 2022
Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance. In fact, it can take anywhere from six to twelve months to a year of planning to do it right. Trade show marketing is a very strategic process. You...
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4 min read
Karin Roberts: Tue, Jan 18, 2022
We live in a world that is driven by technology, and yet, a lot of companies are using marketing collateral like brochures. The question is why? The...
7 min read
Karin Roberts: Thu, Jan 13, 2022
We at TSNN can probably speak for a lot of event industry professionals when we say “good riddance 2021!” with perhaps more gusto than in past years...
4 min read
Karin Roberts: Tue, Jan 11, 2022
In-person gatherings and events are returning, but the most forward-thinking venues and event planners know that things aren’t going to return to...
5 min read
Karin Roberts: Thu, Jan 06, 2022
Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in...
2 min read
Karin Roberts: Tue, Dec 28, 2021
In 2019, the business meetings industry attracted more than 81 million individuals in the U.S., and employed more than 6,650,000 people (which is a...
3 min read
Karin Roberts: Tue, Dec 21, 2021
Since March, the world has wondered when we can return to normal, including the tradeshows and exhibitions we’ve attended in the past—the way we’ve...
3 min read
Karin Roberts: Thu, Dec 16, 2021
Over the course of the last 18 months, when we, as an industry, discussed a “safe” event, we were usually referring to COVID-19 protocols, social...
3 min read
Karin Roberts: Tue, Dec 14, 2021
Attendees are finding their seats in seminars again, and now it’s not just virtually. In-person meetings are back — but pulling them off in...
3 min read
Karin Roberts: Thu, Dec 09, 2021
As a business owner, you’re no doubt keenly aware that your client base is the lifeblood of your company. A steady stream of new customers allows you...