Karin Roberts

4 min read

Packing a Game Plan Strategy

Karin Roberts: Thu, Oct 21, 2021

Why does strategic planning seem to be last on the to-do list for trade shows? Of course, planning for all the details involved in an exhibit is a given. But it is all too easy to fall into the trap of showing up at an event, hoping for the best....

2 min read

You Can’t Impede Human Connection

Karin Roberts: Tue, Oct 19, 2021

I recently attended a convention where the attendees, normally a tightknit group that gathers twice a year, were reunited after 24 long months. I...

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1 min read

7 Tips for Staying Safe AND Sustainable As We Resume In-Person Events

Karin Roberts: Thu, Oct 14, 2021

In-person events are starting to come back, it’s time to start thinking about meeting safely and sustainably. Interestingly, as the world reopens,...

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3 min read

Industry Hails Lifting of U.S. Travel Ban

Karin Roberts: Thu, Oct 14, 2021

Officials throughout the tourism, exhibitions, conferences and events sectors overwhelmingly applauded the Biden Administration’s announcement this...

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5 min read

Industry Leaders Make Compelling Case for Full return of Business Travel and Events

Karin Roberts: Tue, Oct 12, 2021

In what was perhaps the strongest argument to date calling for the full return of in-person professional gatherings, leaders from the business and...

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4 min read

8 Practical Steps to Create Safe Check-In Areas at Live Events

Karin Roberts: Thu, Oct 07, 2021

Use these tips to eliminate one of the biggest pain points of hosting an in-person event during COVID-19. Registration and check-in can be one of the...

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7 min read

Conference Comeback: Expectations for Post-Covid Trade Shows

Karin Roberts: Thu, Sep 30, 2021

For many years the annual trade show, conference or professional meeting has been etched in stone on marketing calendars across the country. These...

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4 min read

11 Steps to Engaging Your Audience on Social Media

Karin Roberts: Tue, Sep 28, 2021

Today's marketers know that social media is an excellent and arguably necessary way to connect, communicate and engage with an audience. However,...

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2 min read

Business Events Are Much Safer Than Typical Daily Activities

Karin Roberts: Thu, Sep 23, 2021

You are dramatically less likely to contract Covid-19 at a business event than by simply performing day-to-day activities such as grocery shopping,...

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2 min read

Enforcing masks indoors: Businesses are off the hook this time.

Karin Roberts: Tue, Sep 21, 2021

Illinois' mask mandate returns Monday with one big change for businesses: This time, they won't face fines if they fail to get scofflaw patrons to...

trade show safety covid-19 safety covid-19 hand sanitizer covid-19 sanitizing stations coronavirus

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