2 min read
Karin Roberts: Thu, Dec 02, 2021
Trade shows are back, attracting crowds of attendees and exhibitors. For more than a year, industry insiders have been talking about the light at the end of the tunnel. That light is now here and it is shining bright.
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6 min read
Karin Roberts: Tue, Nov 30, 2021
Trade shows have a lot of competition when it comes to allocating marketing budgets. Internet advertising, social media and inbound marketing to...
4 min read
Karin Roberts: Tue, Nov 23, 2021
Want a lead follow-up system that helps you quickly segment, prioritize, and reach out to your event leads? So did two high-performing sales reps...
3 min read
Karin Roberts: Thu, Nov 18, 2021
People barely talk about trade show displays on the internet. And the ones that do talk about them hardly share any important information about their...
6 min read
Karin Roberts: Tue, Nov 16, 2021
You are starting the planning process for the year. Your company is doing well but wants to see a 5% growth in sales - especially since you are...
2 min read
Karin Roberts: Thu, Nov 11, 2021
As the trade show industry started coming back to life over the summer and everyone collectively held their breaths hoping beyond hope that the...
6 min read
Karin Roberts: Tue, Nov 09, 2021
Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six...
7 min read
Karin Roberts: Thu, Nov 04, 2021
Once you engage leads, it is important to nurture them along the buying journey. Here are the best ways to nurture leads. Inbound marketing is a key...
4 min read
Karin Roberts: Thu, Oct 28, 2021
Wondering why it is important to design a brochure for your company. Truth is with this tool you can market your products and services in a...
2 min read
Karin Roberts: Tue, Oct 26, 2021
In my blog post Can Events Be Sustainable In a Post-Pandemic World?, I talked about the many ways event planners can continue to follow green...