2 min read
Karin Roberts: Tue, Sep 24, 2019
Event planners wear a ton of hats. From juggling venues and caterers to managing staff members, selling sponsorships and negotiating with vendors,...
8 min read
Karin Roberts: Tue, Sep 17, 2019
Money is always a sensitive topic—but it’s one that event professionals can’t afford to ignore. How can an event firm educate clients on the costs...
3 min read
Karin Roberts: Thu, Jun 13, 2019
Though many salespeople despise prospecting, it’s an important part of sales. That is why trade shows are so important to the growth of your company....
6 min read
Karin Roberts: Tue, Oct 16, 2018
If you’re in sales, you’ve likely seen the 2011 “Lead Response Management Study.” It analyzed three year’s worth of data,100,000 call attempts, six...
4 min read
Karin Roberts: Thu, Sep 27, 2018
Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the...
4 min read
Karin Roberts: Thu, Sep 13, 2018
We've all heard the claim our attention spans are shorter than a goldfish's -- and shrinking by the minute. The thing is, that's not really true. In...
5 min read
Karin Roberts: Tue, Jul 24, 2018
Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads,...
6 min read
Karin Roberts: Tue, Jul 18, 2017
Minus actually closing the deal, is there anything better than those first few moments after a killer pitch? You found a perfect-fit prospect, ran a...
1 min read
Karin Roberts: Tue, May 02, 2017
Check out this article about getting Facebook likes, The truth is, Facebook is a marketing channel and it can be extremely effective. But it needs...
2 min read
Karin Roberts: Thu, Apr 06, 2017
Even working in your trade show booth the sales person believes the number one sales objection is price, but I completely disagree. Prospects...