3 min read
Karin Roberts: Tue, Apr 28, 2026
When most companies think about trade show success, they focus on booth design, graphics, and engagement strategies. But behind every high-performing...
4 min read
Karin Roberts: Tue, Aug 06, 2024
Some companies get excellent return-on-investment (ROI) at marketing events, trade shows, and conferences – while others pack up their booths and...
7 min read
Karin Roberts: Thu, Oct 12, 2023
What does Gen Z want? These five words strung together have become today’s million-dollar question in more ways than one as the rest of the world...
17 min read
Karin Roberts: Tue, Apr 26, 2022
No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds...
4 min read
Karin Roberts: Tue, Mar 01, 2022
Pandemic-related shifts in both company protocols and consumer behaviors have forever changed the ways in which we come together for industry events...
8 min read
Karin Roberts: Tue, Jul 30, 2019
If you’ve ever scoped out a Code of Ethics for professional event planners, you already know that there are a lot of issues worth keeping in mind no...
6 min read
Karin Roberts: Thu, Jul 11, 2019
Sometimes it seems like there is never enough time in the day to accomplish your goals. Here are a few tips that help me to squeeze just a little bit...
3 min read
Karin Roberts: Thu, Sep 21, 2017
Having your booth taken good care of before, during, and after the show is an important part of the trade show experience. You need to use your trade...
3 min read
Karin Roberts: Tue, Apr 18, 2017
We’ve all heard of trade shows, and you may even frequent them for your business. But where do trade shows fall in the current world of inbound...
2 min read
Karin Roberts: Mon, Feb 03, 2014
I’ve been conducting training programs for a long time. I recently worked with a client whose focus on staff safety impressed me. Before my workshop...