1 min read
Karin Roberts: Thu, Oct 14, 2021
In-person events are starting to come back, it’s time to start thinking about meeting safely and sustainably. Interestingly, as the world reopens,...
1 min read
Karin Roberts: Tue, Sep 07, 2021
Do you want to leave your event audience stunned just like the last marketing campaign of a brand you fell in love with? Convincing potential...
4 min read
Karin Roberts: Thu, May 27, 2021
Marketing events: you can love them or hate them. In my humble opinion, they have been a necessary evil in the marketing mix. Don’t get me wrong:...
3 min read
Karin Roberts: Tue, May 25, 2021
Today, technology is a crucial element of trade shows. You need technology from the start of the show registration to managing leads after the end of...
6 min read
Karin Roberts: Thu, May 20, 2021
Trade secret: While uncertainty is the only certainty going forward, a few simple shifts in strategy and thinking are all it takes to safeguard...
7 min read
Karin Roberts: Thu, May 06, 2021
With vaccinations in arms throughout the world, businesses and organizations are starting the process of at least contemplating a ramp-up back to...
23 min read
Karin Roberts: Tue, Mar 02, 2021
When will large events be allowed to take place? Here are the latest updates from each state, including relaxed restrictions in Nevada, Iowa,...
3 min read
Karin Roberts: Thu, Jan 28, 2021
The Covid-19 crisis has accelerated the adoption of new virtual ways of developing leaders and managing teams. But what will happen as we emerge from...
2 min read
Karin Roberts: Thu, Jan 21, 2021
Among the enduring effects of coronavirus, even after it subsides, will be greater emphasis on not only health, but also security. Of the many things...
3 min read
Karin Roberts: Thu, Jan 14, 2021
In late September, a directive from the Nevada governor allowed the state—including meetings mecca Las Vegas—to host up to 1,000 people at an event....