2 min read
Karin Roberts: Thu, Sep 01, 2022
Two years, there’s been a significant shift in the way consumers approach life. They’re more invested in physical and mental health, more focused on...
5 min read
Karin Roberts: Thu, Aug 25, 2022
2022 has been a rollercoaster so far. With the events industry working to regain its footing after two years of being almost fully virtual, a lot of...
3 min read
Karin Roberts: Tue, Jul 19, 2022
Our words matter. We often use them at our events or in our teams to communicate ideas, convey passion, express creativity, articulate intelligence,...
2 min read
Karin Roberts: Thu, Jul 07, 2022
In the past few years, audiences experienced much more than just a pandemic (which would’ve been enough on its own). People also experienced extreme...
3 min read
Karin Roberts: Thu, Jun 09, 2022
Since January, Jen Coleman has kicked her videoconferencing habit, flying from her home in London, first to Miami and later to Melbourne, to see...
5 min read
Karin Roberts: Thu, May 26, 2022
You probably hear it all the time: The event industry is all about relationships. Making the right connections can lead to more work for you and your...
4 min read
Karin Roberts: Tue, Jan 11, 2022
In-person gatherings and events are returning, but the most forward-thinking venues and event planners know that things aren’t going to return to...
7 min read
Karin Roberts: Thu, Nov 04, 2021
Once you engage leads, it is important to nurture them along the buying journey. Here are the best ways to nurture leads. Inbound marketing is a key...
4 min read
Karin Roberts: Thu, Oct 21, 2021
Why does strategic planning seem to be last on the to-do list for trade shows? Of course, planning for all the details involved in an exhibit is a...
2 min read
Karin Roberts: Tue, Oct 19, 2021
I recently attended a convention where the attendees, normally a tightknit group that gathers twice a year, were reunited after 24 long months. I...