4 min read
Karin Roberts: Thu, Nov 12, 2020
The value of expos and tradeshows is still strong. In fact, 99% of exhibitors find unique value delivered by trade shows which are not provided by...
2 min read
Karin Roberts: Thu, Oct 01, 2020
Did you know that event management consistently ranks within the top 10 most stressful jobs each year – alongside the likes of enlisted military...
7 min read
Karin Roberts: Tue, Apr 21, 2020
A target audience is a group of consumers characterized by behavior and specific demographics, such as female extreme athletes between the ages of 18...
3 min read
Karin Roberts: Thu, Mar 26, 2020
COVID-19 has led many companies to recommend that employees work from home. For many, remote work is a new reality and one that takes some getting...
3 min read
Karin Roberts: Tue, Mar 24, 2020
Networking is no longer a supplementary activity at b-to-b events—it’s an attendee’s primary objective. Traditionally built into coffee breaks and...
8 min read
Karin Roberts: Thu, Feb 06, 2020
If things are so good, why are we still so worried? Business, in general, made it through 2019 in better shape than prognosticators had predicted....
2 min read
Karin Roberts: Thu, Jan 30, 2020
From the time we’re children, stories influence us – be it fairy tales, comic books, or literature classics, we all have memories of powerful...
2 min read
Karin Roberts: Tue, Jan 21, 2020
Have you ever dared to produce an event only to find out that no one cared? Pity, all the effort you put into planning wasn’t appreciated, or worse,...
3 min read
Karin Roberts: Thu, Oct 24, 2019
With a busy events schedule, it’s easy for marketing teams to become fully focused on the planning and logistics of exhibiting, and lose sight of the...
2 min read
Karin Roberts: Thu, Oct 10, 2019
If you are a small business owner, perhaps you’re already using some form face-to-face marketing in favor of your business. So you know face-to-face...