1 min read
The Value of Exhibitions
Karin Roberts: Thu, Jan 26, 2023
Exhibiting at a trade show can be a valuable way for a company to promote its products or services, build brand awareness, and connect with potential...
exhibit investment
5 min read
The Future of Events and Event Industry Trends: What's Next?
Karin Roberts: Thu, Jan 19, 2023
According to Forbes, in-person events increased by 255% from the 4th quarter of 2021 to the second quarter of 2022. Still, as we move into 2023, more...
3 min read
Exhibition industry is on track to bounce back in 2022.
Karin Roberts: Tue, Mar 22, 2022
The recovery of the exhibition industry is accelerating, with global show revenues expected to reach 71% of 2019 levels this year, according to the...
3 min read
To Exhibit or Not to Exhibit - that is the question
Karin Roberts: Tue, Dec 21, 2021
Since March, the world has wondered when we can return to normal, including the tradeshows and exhibitions we’ve attended in the past—the way we’ve...
8 min read
5 Budget Busting Habits Exhibitors Should Avoid
Karin Roberts: Thu, Feb 11, 2016
It is an unfortunate fact that tradeshows are places of extreme excess. Multiple resources, hundreds of man hours and millions of dollars are wasted...
2 min read
Emergency Trade Show Booth Items you should have on hand!
Karin Roberts: Thu, May 14, 2015
We have all been there: we are at a trade show event and all of a sudden we need something unexpected. At a show venue, a hardware store or supply...
4 min read
Creative Financing for your Rental Trade Show Display
Karin Roberts: Mon, Apr 06, 2015
What if there was a program out there that enabled trade show exhibitors to develop a new custom booth while saving on annual expenses with a...
3 min read
Modern ways to crush your trade show competition
There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do...
4 min read
5 trade show marketing mistakes
Karin Roberts: Tue, Jan 20, 2015
The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3%...
2 min read
Are You Nurturing Your Leads?
Karin Roberts: Tue, Dec 16, 2014
Only one out of 50 sales deals happen following the first meeting with a prospect, and 80 percent of deals come on the fifth contact or...