1 min read
Avoid the marketing chopping block
Karin Roberts: Tue, Nov 18, 2014
Finance continues to gain greater influence and authority over the business as a whole, including marketing. According to Gary Patterson, CEO of...
exhibit investment (2)
3 min read
Lessons for the First-Time Exhibitor
Karin Roberts: Thu, Oct 30, 2014
Every year companies who have never exhibited are enticed by the prospect of great returns from attending a trade show. While many of these first...
2 min read
Ideas to stretch your trade show marketing budget
Karin Roberts: Thu, Oct 23, 2014
Many marketers are starting the process of figuring out their 2015 trade show marketing budget. Looking at last year and adding up all the costs...
2 min read
How can your trade show display stand out from the crowd?
Karin Roberts: Thu, Sep 18, 2014
There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do...
3 min read
Gamify my Trade Show Booth
Karin Roberts: Thu, Sep 04, 2014
It used to be that a great personality was enough to capture the attention of a trade show visitor. But, what worked once may not be applicable...
2 min read
Tips to turn trade show leads into hot prospects!
Karin Roberts: Tue, Jul 01, 2014
You spend weeks preparing for an all-important trade show, and sure enough, everything goes off without a hitch. Your snazzy new booth draws a lot of...
2 min read
Thieves in broad daylight at trade show events
Karin Roberts: Tue, Jun 03, 2014
It seems that in our age of consumerism we have managed to accumulate more and more things for people to steal. This includes everything from...
3 min read
Building a trade show booth based on business and marketing strategy
Karin Roberts: Thu, Apr 03, 2014
Achieving Business Goals Via Marketing Strategy. The link between business objectives and marketing strategy may seem obvious, but the two are often...
2 min read
Convention Centers Going Green
Karin Roberts: Thu, Mar 13, 2014
Over the past few years, several U.S. venues have received or are pursuing LEED Certification as well as APEX/ASTM Certification in Standards for...
5 min read
Secrets of Successful Trade Show Exhibit Messaging
Karin Roberts: Thu, Mar 06, 2014
A trade show is one giant competition for attention. Consider all the clamor and distractions that the average attendee experiences as they walk the...