2 min read
Karin Roberts: Thu, Dec 04, 2025
Trade shows are built around networking — but too often, those connections stay on the surface. For exhibitors who invest time, money, and creativity...
5 min read
Karin Roberts: Tue, Jun 24, 2025
Here are comprehensive and practical insights meticulously crafted to empower you in overcoming a wide array of obstacles that may arise in your...
8 min read
Karin Roberts: Thu, Mar 06, 2025
If you hand around in marketing circles for a long time, you'll generally encounter two kinds of people. The first kind of person is like me. We're...
6 min read
Karin Roberts: Tue, May 21, 2024
Isn't digital marketing simply incredible? From its elegant solutions, intricate insights, to the ability to target an audience with precision, it's...
4 min read
Karin Roberts: Tue, Mar 12, 2024
Artificial intelligence (AI) has the power to become a transformative force in the meetings and events planning industry. As planners navigate a...
4 min read
Karin Roberts: Thu, Mar 09, 2023
You’ve set the date. You’ve booked your booth. You just need to figure out how you’re going to attract attendees. This might look like a daunting...
3 min read
Karin Roberts: Thu, Sep 22, 2022
The meeting and events industry has seen a boom in requests to create memorable moments to celebrate being together again. As in-person events come...
4 min read
Karin Roberts: Thu, Sep 15, 2022
As advisors for caterers and small business owners, we’re often asked how to create the right marketing budget. As marketers, we’re frequently asked...
4 min read
Karin Roberts: Thu, Jun 02, 2022
An expected rebound of the U.S. B2B exhibitions industry is underway, according to the Center for Exhibition Industry Research (CEIR), which released...
2 min read
Karin Roberts: Tue, May 24, 2022
The future is beaming brighter for in-person professional meetings and events, with a recent Q1 2022 survey revealing that 84% of American business...