2 min read
Karin Roberts: Thu, Nov 02, 2023
Exhibits serve as the backbone of any event or showcase, capturing the attention of visitors and leaving a lasting impression. When it comes to exhibit designs, some stand head and shoulders above the rest, captivating audiences with their...
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3 min read
Karin Roberts: Tue, Oct 31, 2023
After a three-year hiatus due to the pandemic, Toy Fair celebrated its 118th return to the Javits Center on Sept. 30 in New York with 1,021...
9 min read
Karin Roberts: Thu, Oct 26, 2023
Trade shows are a great way to increase your brand exposure and market your product or service to prospective customers. The key to being successful...
3 min read
Karin Roberts: Tue, Oct 24, 2023
Coming out of the pandemic, fears that events might struggle to reclaim their audience surfaced. But today, the audience is returning and expected to...
4 min read
Karin Roberts: Thu, Oct 19, 2023
A trade show display is a big investment, and most businesses don’t want to just throw that money away. But sometimes the law of diminishing returns...
3 min read
Karin Roberts: Tue, Oct 17, 2023
The SHOT Show is the ultimate destination for firearms enthusiasts and industry professionals alike, where the latest innovations and trends in...
7 min read
Karin Roberts: Thu, Oct 12, 2023
What does Gen Z want? These five words strung together have become today’s million-dollar question in more ways than one as the rest of the world...
4 min read
Karin Roberts: Tue, Oct 10, 2023
Marketers who browse trade show calendars can be quickly overwhelmed by the array of choices, both in the U.S. and around the world. As a trade show...
3 min read
Karin Roberts: Thu, Oct 05, 2023
As event professionals, you know how important it is to engage and connect with your audience. Video marketing has proven to be a game-changer in...
2 min read
Karin Roberts: Tue, Oct 03, 2023
Plans and budgets are musts in the meetings and events world, but today, these tasks are ever more critical as inflation hits 9.1%, and supply chain...