4 min read
Karin Roberts: Thu, May 05, 2016
You’ve been speaking with a prospect for a while in your trade show booth. You’ve got a sense of their goals and their pain, and it seems like your...
3 min read
Karin Roberts: Thu, Apr 28, 2016
At a trade show event the people that are in your booth are the people that will be representing your company at a show. A successful, motivated, and...
1 min read
Karin Roberts: Tue, Apr 19, 2016
The event industry is in a constant state of evolution and as such, pioneering strategies and concepts that are as successful as they are original is...
Karin Roberts: Mon, Apr 11, 2016
As a manager of your trade show marketing program - what makes you optimistic about your booth program for 2016? According to the results of...
3 min read
Karin Roberts: Tue, Mar 29, 2016
Trade shows require a lot of TEAM effort - from the creative design of the booth to the laying down of the carpet and building a buzz around your...
5 min read
Karin Roberts: Tue, Feb 23, 2016
Like most marketing agencies, we attend several industry and client events throughout the year. Each event offers unique opportunities for thought...
4 min read
Karin Roberts: Tue, Dec 29, 2015
In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a...
3 min read
Karin Roberts: Tue, Nov 17, 2015
I am actually making it SIX - the last one being - exhibit at a trade show event! But this is a great article with some information you as a sales...
2 min read
Karin Roberts: Tue, Oct 13, 2015
Conventional marketing wisdom tells us “go where your audience is.” Recently, Facebook announced 1 billion users logged on in a single day, and...
3 min read
Karin Roberts: Tue, Sep 01, 2015
Recently we sent out an email blast through a trade publication to market our exhibit services. The numbers were there: 50,000 of our target market...