1 min read
Karin Roberts: Tue, Jul 28, 2015
Have you ever thought how increased brand awareness is important for your trade show presence? We will introduce you to brand awareness from another...
3 min read
Karin Roberts: Thu, Oct 16, 2014
As a freelance copywriter, I am often retained by agencies to serve clients looking for an integrated marketing strategy. In short, this means they...
2 min read
Karin Roberts: Mon, Jul 14, 2014
It’s summer planning season for trade show managers. The business cycle for many industries is such that summer is a slower time with fewer...
1 min read
Karin Roberts: Tue, Apr 22, 2014
This collection of trade show marketing tips was designed to help your trade show program succeed. It's the secret weapon you need to plan a winning...
3 min read
Karin Roberts: Mon, May 21, 2012
You are at the hotel and getting ready to go see your trade show booth. The plan has been set for months, but you still worry that things will not...