Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

selling at medical events

3 min read

Trade Show Networking Like a Pro

One of the highest ranking reasons that attendees identify for visiting an exhibition or event is their ability to connect with high value people....

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3 min read

Get ready for your next Healthcare Trade Show Event

Uncover the secrets of shipping to a major healthcare trade shows like HIMSS and MD&M. At a healthcare trade show, you’re not just setting up a booth...

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trade show booth - the tradeshow network

4 min read

6 Elevator Pitch Examples to Inspire Your Own

Let's get one thing straight: If you're connecting with a prospect for the very first time, you should never paste your elevator pitch into your...

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trade show display booth

5 min read

How to Make the Best Follow-Up Sales Call in 2019

These days, many reps are more comfortable sending an automated email than picking up the phone. But, before moving forward, it's worth identifying...

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island booth - the tradeshow network

6 min read

How to Make the Perfect Follow-Up Sales Call

If you’re in sales, you’ve likely seen the 2011 “Lead Response Management Study.” It analyzed three year’s worth of data,100,000 call attempts, six...

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30x50 rental trade show booth

2 min read

How 3 Salespeople Closed $83,000 of Business at Industry Events

Major industry events are all about entertainment, motivation, and connection, right? Well, sure. But they’re also great opportunities for...

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selling in a trade show booth

16 min read

The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Tick tock, tick tock, tick tock. That’s the sound of the countdown that begins each day of every week of every month. It’s the one aspect of sales...

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Exhibit or Not Whitepaper

5 min read

How to Run a SWOT Analysis for Your Business

You know a SWOT analysis is important, but, how do you conduct one? There are four steps you’ll want to take when evaluating your business as a...

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10x20 trade show booth

3 min read

Why “Does That Make Sense?” Is the Worst Question You Can Ask in Sales

We’ve all heard it before. You’re deep in conversation or on a demo, being sold to, and the sales rep asks you, “Does that make sense?” You quickly...

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