3 min read
Karin Roberts: Tue, Aug 31, 2021
The trade show industry struggled over the past year as COVID-19 restricted travel and in-person attendance. Now, as vaccines roll out in force and...
2 min read
Karin Roberts: Thu, Aug 19, 2021
Do you need a little guidance on how to use Twitter at your conference? Using Twitter is fun and easy. Attendees and exhibitors expect to use Twitter...
5 min read
Karin Roberts: Thu, Aug 12, 2021
If there’s one thing that the last two years (and a close brush with COVID-19's economic impact) have taught meeting and event planners, it’s that...
2 min read
Karin Roberts: Tue, Jun 22, 2021
The future of live events has been a hot topic throughout the past year. As we get closer to a return to live events, let’s explore how events are...
12 min read
Karin Roberts: Thu, Jun 17, 2021
As they rang in 2021, meeting professionals were full of hope. A distant light teased through the haze after a buffeting year that dumped every...
5 min read
Karin Roberts: Thu, May 13, 2021
As COVID-19 vaccines are being distributed throughout the world, there is guarded optimism that there is light at the end of the tunnel for the...
2 min read
Karin Roberts: Thu, Apr 29, 2021
Resiliency means being prepared for tomorrow. To thrive in the “next normal,” the meetings and events industry needs a complete mindset shift in...
3 min read
Karin Roberts: Thu, Apr 22, 2021
The risk of someone catching COVID-19 could be almost zero for a show held this summer, according to a study by the Exhibitions and Conferences...
6 min read
Karin Roberts: Tue, Feb 02, 2021
In-person gatherings will resume eventually, but innovations born during the pandemic will remain. A VIRTUAL PET parade, a “social shouting” Slack...
3 min read
Karin Roberts: Tue, Jan 19, 2021
Wondering how to improve your trade show planning? Use these three tips to throw an event that drives interaction between exhibitors and attendees.