4 min read
Karin Roberts: Thu, Sep 08, 2022
Attendees today are hungry for captivating events and are open to experiencing them in new ways. They are ready for marketers to elevate the...
2 min read
Karin Roberts: Thu, Sep 01, 2022
Two years, there’s been a significant shift in the way consumers approach life. They’re more invested in physical and mental health, more focused on...
5 min read
Karin Roberts: Thu, Aug 25, 2022
2022 has been a rollercoaster so far. With the events industry working to regain its footing after two years of being almost fully virtual, a lot of...
3 min read
Karin Roberts: Tue, Jul 19, 2022
Our words matter. We often use them at our events or in our teams to communicate ideas, convey passion, express creativity, articulate intelligence,...
5 min read
Karin Roberts: Thu, May 26, 2022
You probably hear it all the time: The event industry is all about relationships. Making the right connections can lead to more work for you and your...
4 min read
Karin Roberts: Tue, Jan 18, 2022
We live in a world that is driven by technology, and yet, a lot of companies are using marketing collateral like brochures. The question is why? The...
7 min read
Karin Roberts: Thu, Nov 04, 2021
Once you engage leads, it is important to nurture them along the buying journey. Here are the best ways to nurture leads. Inbound marketing is a key...
4 min read
Karin Roberts: Thu, Oct 21, 2021
Why does strategic planning seem to be last on the to-do list for trade shows? Of course, planning for all the details involved in an exhibit is a...
2 min read
Karin Roberts: Tue, Oct 19, 2021
I recently attended a convention where the attendees, normally a tightknit group that gathers twice a year, were reunited after 24 long months. I...
1 min read
Karin Roberts: Tue, Sep 07, 2021
Do you want to leave your event audience stunned just like the last marketing campaign of a brand you fell in love with? Convincing potential...