2 min read
Karin Roberts: Tue, Sep 29, 2015
Marketing strategists and freelance content writers are amazing tools for small or medium-sized businesses that need to expand their media exposure, reach a new audience, promote an award they have received, or accomplish other marketing goals. When...
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6 min read
Karin Roberts: Thu, Sep 24, 2015
Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six...
4 min read
Karin Roberts: Tue, Sep 22, 2015
A great article from TSNN about the growth of our industry: More than 150 trade show leaders, industry suppliers, investment bankers, media and...
2 min read
Karin Roberts: Wed, Sep 16, 2015
Call it “sales.” Call it “client conversion.” Call it whatever you want. But if you're a salesperson, you’re going to be in front of prospective...
1 min read
Karin Roberts: Thu, Sep 10, 2015
In the internet age, trade shows shouldn't be your sole source of leads. An ultra-targeted LinkedIn saved search, group of Google alerts, or smart...
3 min read
Karin Roberts: Tue, Sep 01, 2015
Recently we sent out an email blast through a trade publication to market our exhibit services. The numbers were there: 50,000 of our target market...
2 min read
Karin Roberts: Tue, Aug 25, 2015
1. Tell a Story- From the time we were little kids we learned through the stories we were told. Nothing has changed. Share with your attendees a...
11 min read
Karin Roberts: Thu, Aug 20, 2015
2 min read
Karin Roberts: Thu, Aug 06, 2015
This is a fun article from the Meetings & Conventions Magazine. I especially liked LOOPD - which is a wearable technology for attendees. The meetings...
