3 min read
Karin Roberts: Thu, Nov 19, 2015
Congratulations! You have just received approval to use a mobile event application at your upcoming company conference. But beyond a budget, you haven’t a clue where to begin. Event apps have evolved into so much more than a digital agenda, but with...
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3 min read
Karin Roberts: Tue, Nov 17, 2015
I am actually making it SIX - the last one being - exhibit at a trade show event! But this is a great article with some information you as a sales...
1 min read
Karin Roberts: Thu, Nov 12, 2015
When you’re qualifying a prospect, what’s the most important thing you need to understand? Is it budget? Authority? Timeline? Goals? All these things...
5 min read
Karin Roberts: Thu, Nov 05, 2015
In the marketing world, like most facets of life and business, there's a lot of pressure to come up with original ideas. Trouble is, with seemingly...
1 min read
Karin Roberts: Thu, Oct 29, 2015
Finding the balance between a robust show schedule and keeping your budget in check comes down to having the right information. If you’re not sure...
5 min read
Karin Roberts: Tue, Oct 27, 2015
With your 2016 marketing budgets being scrutinized, the importance of maximizing the return on your trade show investment is more important than...
3 min read
Karin Roberts: Thu, Oct 22, 2015
Such a cool idea! As a byproduct of the digital age, you no longer have to envision walking a mile in someone else’s shoes to understand them....
5 min read
Karin Roberts: Tue, Oct 20, 2015
If you are like us - a picture says a million words. We therefore focus on trying to find graphics that match and communicate the words we are trying...
2 min read
Karin Roberts: Tue, Oct 13, 2015
Conventional marketing wisdom tells us “go where your audience is.” Recently, Facebook announced 1 billion users logged on in a single day, and...
2 min read
Karin Roberts: Thu, Oct 01, 2015
The 2016 trade show season is upon us, so if you are planning to attend, sponsor, or exhibit at a trade show and haven’t started planning yet, it’s...