2 min read
Karin Roberts: Thu, Dec 04, 2025
Trade shows are built around networking — but too often, those connections stay on the surface. For exhibitors who invest time, money, and creativity into a 20x20 rental booth, the goal should go far beyond collecting business cards. True success...
Read More
3 min read
Karin Roberts: Tue, Dec 02, 2025
Even in the age of digital networking, trade shows remain one of the most effective ways to connect with your audience. Face-to-face interaction is...
2 min read
Karin Roberts: Thu, Nov 20, 2025
At The Trade Show Network, we know that your pop-up fabric display is more than just a backdrop—it’s a reflection of your brand. Treat it like your...
3 min read
Karin Roberts: Tue, Nov 18, 2025
Before committing to an exhibit space contract, take time to clarify several essential points that impact your success. Start by defining your...
2 min read
Karin Roberts: Thu, Nov 13, 2025
Every exhibitor knows the challenge — you’ve invested in your trade show booth, prepared your products, and trained your staff, yet the real question...
4 min read
Karin Roberts: Thu, Nov 13, 2025
Choosing the right event to achieve your goals is more than just picking a date and location—it’s a deliberate decision that can shape the future of...
2 min read
Karin Roberts: Tue, Nov 11, 2025
When it comes to trade shows, standing out on the show floor doesn’t have to mean a big capital expense. At The Trade Show Network Marketing Group,...
2 min read
Karin Roberts: Thu, Nov 06, 2025
The first question many companies ask about a trade show is, “What’s the attendance like?” It’s a fair question, but it’s often the wrong one. At The...
2 min read
Karin Roberts: Tue, Nov 04, 2025
In 2025, in-person trade shows and live events continue to lead the way as the most powerful channels for generating high-quality leads. There’s...
.jpg?width=2560&height=1705&name=SOUTHHALL2-1-scaled%20(1).jpg)
2 min read
Karin Roberts: Thu, Oct 30, 2025
Trade shows are more than just four days on the floor — they’re a high-stakes marketing opportunity, a lead-generation engine, and a brand statement...