When it comes to trade shows, standing out on the show floor doesn’t have to mean a big capital expense. At The Trade Show Network Marketing Group, we help you maximize your booth impact without the cost of ownership through our custom rental exhibits — flexible, high-impact solutions designed to make your brand shine at every event.
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What Is a Custom Rental Exhibit?
A custom rental exhibit combines the best of both worlds: the premium look and feel of a fully branded display, without the long-term costs of owning one. Every design we create — from 10x20 inline booths to 20x20 islands and 30x50 showstoppers — is customized to your brand’s colors, graphics, and message.
Our design team tailors every element — structure, lighting, technology, flooring, and signage — to fit your goals. So, whether you’re showcasing a new product line or expanding your presence at a major show like CES, RSNA, or PACK Expo, your booth will look like it was built just for you (because it was).
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Why Choose a Rental Exhibit Over a Purchase?
1. Lower Upfront Investment
Rental exhibits give you access to larger, more impactful footprints at a fraction of the cost of ownership. Instead of settling for a smaller display, you can afford the 20x20 or island exhibit that turns heads — without draining your marketing budget.
2. Flexibility Across Events
Every show is different. Renting allows you to reconfigure your space — use a 10x20 in Chicago one month and a 20x40 at a national event the next. No long-term storage or maintenance costs, and no worry about logistics from show to show.
3. Fast Turnaround, Less Stress
Our turnkey rental program includes design, fabrication, installation, teardown, and shipping — handled by one dedicated project manager. You focus on your marketing strategy; we handle the details.
4. Consistently Fresh Branding
Your graphics and messaging evolve — your booth can too. Rentals let you refresh your look and update branding each year without being locked into outdated materials.
5. No Storage, No Maintenance, No Worries
After your show wraps up, we take care of the teardown and logistics. There’s no need for long-term storage, warehouse management, or costly refurbishing between events.
Best Practices for Maximizing Your Rental Booth ROI
• Start with your goals.
Plan around measurable outcomes — lead volume, product demos, or brand impressions — and let those guide the size and style of your booth.
• Focus on modular design.
Choose structures that can adapt to different footprints across multiple shows. Our rental systems are modular, so you can scale from 20x20 to 30x50 easily.
• Invest in what draws traffic.
Use eye-catching LED walls, demo areas, and bold graphics. We can help you integrate technology like touchscreen displays and live video walls to attract visitors.
• Use your space strategically.
Plan flow for engagement: greeting area, demo space, and a comfortable meeting zone. We’ll design around your attendee journey for maximum conversion.
• Refresh and repeat.
Keep your booth looking new each year. With rental, you can easily swap graphics, update color palettes, or modify lighting to match your latest campaign.
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When to Consider Purchasing Instead
While rentals fit most needs, purchasing may make sense if you exhibit 10+ times a year, use the same layout repeatedly, and have in-house storage. For everyone else — especially marketers balancing multiple shows or changing branding — rental offers the perfect balance of impact, flexibility, and value.
The Trade Show Network Advantage
Located near Chicago, our team provides complete rental exhibit solutions nationwide — from concept and 3D design renderings to on-site installation and support. Whether you need a 20x20 rental booth for CES or a custom island exhibit for RSNA, we help you design, build, and manage it all under one roof.
Your vision. Your brand. Your booth — made easy.
