4 min read
Karin Roberts: Thu, Jul 23, 2026
Winning business on the show floor isn't about the biggest booth or the loudest pitch. It's about what happens in the ninety seconds after someone...
3 min read
Karin Roberts: Thu, Mar 27, 2025
Navigating the complexities of trade show events requires a strategic blend of physical and digital elements. By carefully planning each stage—from...
2 min read
Karin Roberts: Thu, Apr 25, 2024
Will you be participating in a trade show this year?? If so, did you know that 70% of all purchasing decisions start with information gathered at a...
6 min read
Karin Roberts: Tue, Jan 16, 2024
Sales is, in large part, the art of developing trust in a tight window. It‘s a consultative practice — one where buyers need to know that they, their...
7 min read
Karin Roberts: Tue, Apr 25, 2023
Trade show exhibiting is, by far, the best way to gain access to potential customers! But exhibiting costs can be very high - for travel, exhibit...
2 min read
Karin Roberts: Thu, Nov 03, 2022
Through two years of the pandemic, when virtual events were the norm, decision makers and sponsors started receiving more metrics going through...
4 min read
Karin Roberts: Tue, Aug 17, 2021
For years, lead retrieval has promised event professionals and their exhibitors more than it’s delivered. But now thanks to mobile technology,...
8 min read
Karin Roberts: Tue, Sep 17, 2019
Money is always a sensitive topic—but it’s one that event professionals can’t afford to ignore. How can an event firm educate clients on the costs...
8 min read
Karin Roberts: Tue, Jan 29, 2019
Sales forecasting can play a major role in your company's success (and your own career development). According to research from the Aberdeen Group,...
3 min read
Karin Roberts: Tue, Oct 30, 2018
We think TRADE SHOWS are the best way to touch a prospect. But in between your shows you might want to look at these tips: For years, there’s been a...