3 min read
Are Press Releases Needed for Trade Show Events?
Karin Roberts: Thu, Feb 13, 2020
trade show sales (2)
8 min read
Are You Being Transparent Enough About Your Event Costs?
Karin Roberts: Tue, Sep 17, 2019
Money is always a sensitive topic—but it’s one that event professionals can’t afford to ignore. How can an event firm educate clients on the costs...
3 min read
Where are the leads?
Karin Roberts: Thu, Jun 13, 2019
Though many salespeople despise prospecting, it’s an important part of sales. That is why trade shows are so important to the growth of your company....
6 min read
How to Make the Perfect Follow-Up Sales Call
Karin Roberts: Tue, Oct 16, 2018
If you’re in sales, you’ve likely seen the 2011 “Lead Response Management Study.” It analyzed three year’s worth of data,100,000 call attempts, six...
5 min read
Happy Customers Are the Biggest Marketing Opportunity of 2018
Karin Roberts: Tue, Jul 24, 2018
Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads,...
7 min read
43 Questions to Create a Sense of Urgency
Karin Roberts: Thu, Jun 14, 2018
Even at a trade show event - you want to create a sense of urgency with the person in your booth. Your product could be a great fit for your...
5 min read
15 Tips For Asking More Effective Sales Questions
Karin Roberts: Tue, May 22, 2018
Sales qualification is a game of questions even when you are standing in your trade show booth at an event. Unless you ask the right questions, you...
6 min read
30 Types of Sales Trigger Events and How to Track Them
Karin Roberts: Tue, Jan 23, 2018
Timing is everything. If you contact a prospect right after they buy an expensive competitive product, they're not going to bite. But if you find out...
6 min read
9 Post-Pitch Follow Up Mistakes Keeping You From the Close
Karin Roberts: Tue, Jul 18, 2017
Minus actually closing the deal, is there anything better than those first few moments after a killer pitch? You found a perfect-fit prospect, ran a...
6 min read
28 Responses to the Dreaded Sales Objection "It Costs Too Much"
Karin Roberts: Thu, May 18, 2017
Price objections are common in sales -- primarily because most prospects have learned pushing back on cost will get them a discount. That makes it...