4 min read
Karin Roberts: Thu, Jul 23, 2026
Winning business on the show floor isn't about the biggest booth or the loudest pitch. It's about what happens in the ninety seconds after someone...
6 min read
Karin Roberts: Thu, Oct 17, 2024
The success of a trade show campaign hinges on a well-trained and prepared trade show booth staff and the way they interact with prospects and...
3 min read
Karin Roberts: Thu, Jun 13, 2019
Though many salespeople despise prospecting, it’s an important part of sales. That is why trade shows are so important to the growth of your company....
4 min read
Karin Roberts: Thu, Dec 20, 2018
Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, or running to a team training. With...
8 min read
Karin Roberts: Thu, Nov 01, 2018
Talking is one thing, and doing is another. It’s easy to talk about what you believe in, but delivering on your promises takes work and dedication....
3 min read
Karin Roberts: Tue, Oct 30, 2018
We think TRADE SHOWS are the best way to touch a prospect. But in between your shows you might want to look at these tips: For years, there’s been a...
2 min read
Karin Roberts: Tue, Oct 02, 2018
Major industry events are all about entertainment, motivation, and connection, right? Well, sure. But they’re also great opportunities for...
16 min read
Karin Roberts: Thu, Aug 23, 2018
Tick tock, tick tock, tick tock. That’s the sound of the countdown that begins each day of every week of every month. It’s the one aspect of sales...
2 min read
Karin Roberts: Fri, Aug 17, 2018
McCormick Place employs an in-house division called McCormick Place Technology Services Department to meet the needs of the event planners and their...
5 min read
Karin Roberts: Tue, Jul 17, 2018
When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the...