8 min read
Karin Roberts: Tue, Jul 11, 2017
Even in your trade show booth you usually only get one chance to close. If you’re successful, the hard work you’ve done over the past days, weeks, or...
1 min read
Karin Roberts: Tue, May 02, 2017
Check out this article about getting Facebook likes, The truth is, Facebook is a marketing channel and it can be extremely effective. But it needs...
5 min read
Karin Roberts: Tue, Apr 25, 2017
Sales is a language game even when you are standing in your booth and drawing in prospects. Salespeople use words to demonstrate value, identify...
3 min read
Karin Roberts: Tue, Apr 18, 2017
We’ve all heard of trade shows, and you may even frequent them for your business. But where do trade shows fall in the current world of inbound...
3 min read
Karin Roberts: Thu, Mar 30, 2017
Even in your trade show booth, most salespeople understand asking questions is a necessary part of selling. But when it comes to the questions...
2 min read
Karin Roberts: Thu, Mar 23, 2017
Recently a client of mine was attending a trade show for a selected group who could use his services. It was not an audience that was his “bread and...
3 min read
Karin Roberts: Thu, Feb 23, 2017
Four states legalized recreational use of marijuana in November—California, Massachusetts, Maine, and Nevada—bringing the total number to eight plus...
4 min read
Karin Roberts: Tue, Nov 29, 2016
Modern culture often labels creativity as natural gift. Artists get showered with praise and proclamations of “you’re so talented,” but truthfully,...