Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

creative trade show marketing (2)

4 min read

How Much Should You Be Spending on Marketing?

Karin Roberts: Thu, Sep 15, 2022

As advisors for caterers and small business owners, we’re often asked how to create the right marketing budget. As marketers, we’re frequently asked...

3 min read

New Rules for Attendee Marketing

Karin Roberts: Tue, Aug 02, 2022

Event marketing is on the rebound following a nearly complete shutdown during the pandemic and its aftermath of staffing shortages, resource gaps and...

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4 min read

16 Excellent Trade Show Marketing Ideas to Get More Leads

Karin Roberts: Thu, Jun 23, 2022

Industry events are excellent for bringing an engaged audience together. And when you’re well prepared for these events, you can make a big impact on...

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3 min read

14 Ideas for Clever Conversation-Starters at Meetings and Events

Karin Roberts: Thu, Jun 16, 2022

In today’s hybrid world, guests who choose to attend an event in person are likely seeking meaningful face-to-face connections that can be harder to...

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3 min read

Event Notifications: How To Best Notify Attendees?

Karin Roberts: Tue, May 31, 2022

There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace event technology...

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3 min read

Launch your Event Marketing Program

Karin Roberts: Thu, Jan 20, 2022

Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance. In fact, it can take anywhere from six to twelve...

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4 min read

What should a company brochure include?

Karin Roberts: Thu, Oct 28, 2021

Wondering why it is important to design a brochure for your company. Truth is with this tool you can market your products and services in a...

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3 min read

Why And How To Find Good Agency Partners For Branding, Trade Shows And Sales Support

Karin Roberts: Tue, Jun 29, 2021

A successful year in 2020 seemed like a dream as spring came upon us. Collectively, we took stock of our finances, projects and prospects....

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3 min read

7 Marketing Ideas to Get More Traffic in Your Booth When at a Trade Show

Karin Roberts: Tue, Jun 15, 2021

In this digital era, the idea of attending a trade show might seem old school, but it’s inarguably an incredible investment. Trade shows have the...

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4 min read

Why Brands are Embracing Good Old-Fashioned Direct Mail

Karin Roberts: Thu, Nov 19, 2020

Direct mail at first glance might appear to lack the glitz and glamour of digital marketing, which a few decades ago burst onto the scene with the...

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