2 min read
Karin Roberts: Tue, Dec 31, 2019
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example....
3 min read
Karin Roberts: Thu, Nov 29, 2018
In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at fairs, trade shows, and festivals might seem like...
3 min read
Karin Roberts: Tue, Oct 30, 2018
We think TRADE SHOWS are the best way to touch a prospect. But in between your shows you might want to look at these tips: For years, there’s been a...
12 min read
Karin Roberts: Thu, Oct 11, 2018
For all the powerful processing work the human mind can do, it's still prone to making bizarre assumptions and jumping to illogical conclusions....
3 min read
Karin Roberts: Wed, Aug 15, 2018
I play this game every single time I go through the line at the grocery store, and while you might think it sounds crazy, hear me out: Since I...
5 min read
Karin Roberts: Tue, Jul 17, 2018
When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the...
7 min read
Karin Roberts: Thu, Jun 14, 2018
Even at a trade show event - you want to create a sense of urgency with the person in your booth. Your product could be a great fit for your...
3 min read
Karin Roberts: Mon, May 14, 2018
If you’re a follower of Trade Show Insights – or you’ve attended any of my workshops – you’ve probably heard me talk about the importance of...
5 min read
Karin Roberts: Tue, May 01, 2018
Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. Inbound...
2 min read
Karin Roberts: Tue, Nov 28, 2017
When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event...