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Karin Roberts: Tue, Jan 06, 2015
One of my personal pet peeves happens I ask a sales person a question and they don’t know the answer but give one of two responses: They shrug their shoulders and go on and talk about something else, or Invent an answer and then present it with...
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Karin Roberts: Tue, Dec 16, 2014
Only one out of 50 sales deals happen following the first meeting with a prospect, and 80 percent of deals come on the fifth contact or...
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Karin Roberts: Thu, Dec 04, 2014
Having a booth on the trade show or convention floor always involves some kind of risk - will they stop by, will it be inviting enough, will it pack...
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Karin Roberts: Tue, Dec 02, 2014
One of the highest ranking reasons that attendees identify for visiting an exhibition or event is their ability to connect with high value people....
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Karin Roberts: Thu, Nov 20, 2014
You’ve been plugging away at your exhibit marketing … you’ve been pushed and prodded to improve on current results and you’re exhausted. Or you’re...
1 min read
Karin Roberts: Tue, Nov 18, 2014
Finance continues to gain greater influence and authority over the business as a whole, including marketing. According to Gary Patterson, CEO of...
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Karin Roberts: Thu, Nov 06, 2014
According to the annual B2B Demand Generation Benchmark report from Software Advice, to understand which channels, offers, content types and...
3 min read
Karin Roberts: Thu, Oct 30, 2014
Every year companies who have never exhibited are enticed by the prospect of great returns from attending a trade show. While many of these first...
1 min read
Karin Roberts: Tue, Oct 28, 2014
St. Charles, IL. October 27, 2014 – The Tradeshow Network Marketing Group has substantially expanded their trade show display rental inventory to...
2 min read
Karin Roberts: Thu, Oct 23, 2014
Many marketers are starting the process of figuring out their 2015 trade show marketing budget. Looking at last year and adding up all the costs...