4 min read
Karin Roberts: Tue, Oct 21, 2014
Remember in school when you were asked to write a three-page paper on a subject you could only write a paragraph about? I’m sure you employed all the tricks—double spacing, using lofty, cumbersome, long-winded phrases to put as many words as...
Read More
3 min read
Karin Roberts: Thu, Oct 16, 2014
As a freelance copywriter, I am often retained by agencies to serve clients looking for an integrated marketing strategy. In short, this means they...
3 min read
Karin Roberts: Tue, Oct 14, 2014
Everyone has to deal with deadlines. When you were in college, you had homework assignments and presentations, then you got a job and had to create...
2 min read
Karin Roberts: Tue, Sep 30, 2014
What’s the number one cause of a negative impact on your brand at your exhibition booth? Clutter! Clutter happens at a trade show almost by accident....
3 min read
Karin Roberts: Thu, Sep 25, 2014
Going through the five steps of the trade show exhibit design process can save you money on your booth design, as well as headaches and re-work down...
1 min read
Karin Roberts: Tue, Sep 23, 2014
CHICAGO – August 5, 2014 – The Tradeshow Network Marketing Group has updated its website at www.thetradeshownetwork.com to be more user friendly for...
2 min read
Karin Roberts: Thu, Sep 18, 2014
There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do...
Karin Roberts: Tue, Sep 16, 2014
Our custom dye-sub printed graphics that come with this wave tube display package pack a visual punch, while the curved frame adds depth & dimension...
2 min read
Karin Roberts: Thu, Sep 11, 2014
I recently had a client tell me that his upper management team was thinking about pulling out of trade shows because they were not beneficial. They...
3 min read
Karin Roberts: Thu, Sep 04, 2014
It used to be that a great personality was enough to capture the attention of a trade show visitor. But, what worked once may not be applicable...