Interactive Rental Components In Your Exhibit Get More Attention
December 04, 2014
Having a booth on the trade show or convention floor always involves some kind of risk - will they stop by, will it be inviting enough, will it pack them in? But using the right elements can give you the best return on your investment in trade show display rentals. One of the best ways to generate interest and create buzz is to include audio visual elements and special lighting. By including the latest audio and visual equipment, you’ll send the message that your company is successful, cutting-edge and innovative. You’ll also enhance your booth’s overall message and engage visitors on a deeper level while attracting more attention.
Studies have shown that if a message is presented in multiple formats it is retained longer in the memory. So if you want attendees to remember your company’s message, presenting it visually on an LCD screen as well as on banners is a step in the right direction. Adding sound from a laptop video, a company jingle or an engaging but brief demonstration will reinforce the message even more.
Tablet computers frequently make appearances at marketing and industry events these days because they’re easy to carry, fun to use and relatively inexpensive to lease or rent for a long weekend or a few weeks at a time. Visitors to your exhibit area will immediately respond to requests for contact information if they can quickly and easily fill out the information on an iPad or other tablet. You can also use tablets or rented laptops to provide a virtual tour of your manufacturing facility, home office or other relevant site. Visitors love to give input, so consider creating an online survey that attendees can answer using the electronic devices you’ve included with your trade show display rentals. Do you have an online catalogue of your products or services? Set up an interactive kiosk where visitors can browse your catalogue and place their orders at the event.
Create An Active, Real Time Social Media Environment
Display your company blog on large television screens and encourage visitors to post their own comments. They’ll enjoy seeing their posts on the big screen and you’ll be increasing your links at the same time. Better yet, set up a Twitter account and create a custom hash tag that others can use to post their own tweet. You can invite guests to connect via LinkedIn, Facebook or any other social media. The traffic you’ll generate when using rented screens, tablets and projectors can keep things going long after you’ve sent your trade show display rentals back to the rental company.
Go Bold With Grand Audio Visual Features
Moving pictures and imposing graphics will always draw more visitors on the convention floor, so don’t be afraid to go large-scaled. Imagine how impressive your booth will be if you arrange for display rentals that include a sizable video wall so that you can broadcast an infomercial or product demonstration that’s larger than life.
When planning your next convention, conference or event, look beyond the standard island exhibits, banner stands and hanging signs. You’ll discover that audio-visual trade show display rentals will give you far more return on your investment by instantly transforming a typical booth exhibit into the must-see exhibit on the trade show floor.
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