3 min read
Karin Roberts: Thu, Nov 03, 2016
What is the price of exhibit space for your show? Pricing is both an art and a science, and in the process one has to take into consideration a variety of factors. First and foremost in developing a pricing strategy is to scope out the competition....
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2 min read
Karin Roberts: Tue, Nov 01, 2016
Healthy growth. The U.S. remains the world’s biggest exhibition market, valued at $12.8B in 2015. In a year when many of the exhibitions markets...
5 min read
Karin Roberts: Tue, Oct 25, 2016
When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the...
2 min read
Karin Roberts: Thu, Oct 20, 2016
According to the Center for Exhibit Industry Research, the majority of trade show attendees are decision makers or influencers that plan to make a...
5 min read
Karin Roberts: Tue, Oct 18, 2016
Recently, I asked my colleague Dan Sally, a HubSpot and sales veteran, what he thinks is the most important skill a sales rep should develop. His...
6 min read
Karin Roberts: Thu, Oct 13, 2016
This blog is hilarious if nothing else. It shows you the different types of people that you can meet in your trade show booth during a event. It is...
2 min read
Karin Roberts: Tue, Oct 11, 2016
If your brand has a presence at industry events, you have a story to tell. Trade shows are meccas of newsworthy announcements because they provide...
4 min read
Karin Roberts: Thu, Sep 29, 2016
A few years ago, a veteran sales consultant, who has walked hundreds of trade shows over the years, shared this top 10 list of do’s and don’ts for...
3 min read
Karin Roberts: Tue, Sep 27, 2016
Companies spend exorbitant amounts of time and money introducing and exhibiting their products at trade shows. In fact, it is a major source of...
3 min read
Karin Roberts: Tue, Sep 20, 2016
Even though he lived 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, I had...