Karin Roberts

6 min read

30 Types of Sales Trigger Events and How to Track Them

Karin Roberts: Tue, Jan 23, 2018

Timing is everything. If you contact a prospect right after they buy an expensive competitive product, they're not going to bite. But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin...

Karin Roberts: Thu, Jan 18, 2018

More than 3,900 exhibitors showcased world-changing technologies that spanned more than 2.75 million net square feet of exhibit space across Las...

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4 min read

Three ways to get strategic with your trade shows in 2018

Karin Roberts: Tue, Jan 16, 2018

With the start of the new year, trade show and event planners most likely already have their calendars and plans in place. But it pays to review your...

Trade Show Planning tradeshow strategy marketing strategy marketing effectively at trade shows effective trade show marketing

8 min read

CES 2018: guide to surviving tech’s biggest trade show

Karin Roberts: Thu, Jan 11, 2018

We just got back from CES 2018 - and it was overwhelming! The rain and the blackouts did not help - but the trade show booths and the technology...

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2 min read

6 Reasons You’re Not Successful at Trade Shows

Karin Roberts: Tue, Jan 09, 2018

It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up to fail? Probably not. The...

Trade show booth designs Trade Show Planning selling at trade shows planning for your trade show event selling in your exhibit space

6 min read

How to Be Persistent in Sales Without Annoying Your Prospects

Karin Roberts: Thu, Jan 04, 2018

So you've done the preliminary research on a prospect and it looks like you could really help their company. Next step? Get them on the phone.

Trade Show Marketing Trade Show Marketing Tips Trade Show Strategy selling at trade shows creative trade show marketing selling in your trade show booth

2 min read

If you're Heading to CES you need the Las Vegas Visitors guide

Karin Roberts: Tue, Dec 26, 2017

The Official Las Vegas Visitors Guide Chances are, planning your big trip to Las Vegas started with some Google searches.

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1 min read

New Blog and White Paper Series to Highlight Effective Trade Show Marketing

Karin Roberts: Thu, Dec 21, 2017

Chicago – The Tradeshow Network Marketing Group is launching a new weekly blog series in 2018 with tips and expert advice for trade show managers and...

Trade Show Marketing Tips marketing effectively at trade shows trade show display design tips trade show exhibit design tips effective trade show marketing designing an effective booth

4 min read

How to Get People to Actually Listen to You

Karin Roberts: Tue, Dec 19, 2017

By now, you may have heard of a musical called Hamilton. In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get...

Trade Show Marketing Trade Show Marketing Tips face-to-face marketing tradeshow marketing creative ideas for design exhibit marketing, interactive marketing at trade shows

2 min read

MAKING THE MOST OF YOUR USED TRADE SHOW BOOTH: SELL, TRADE OR DONATE

Karin Roberts: Thu, Dec 14, 2017

This article was posted in 2011 - but this week I have received two requests to help companies find a new home for an older used booth - so I am...

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