By Karin Roberts - December 05, 2017
Cold Calling Is Dead: 15 New Prospecting Strategies Salespeople Should Use
Cold calling used to be one of the best -- and only -- prospecting strategies salespeople could use. But in the past 40 years, a variety of more effective alternatives have emerged like a good trade show event. A good prospecting strategy is: Consistent: It reliably generates new leads,...
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