3 min read
Karin Roberts: Tue, Dec 12, 2017
As 2017 winds down, you’ll likely begin focusing on what to do to kick off the new year and set yourself and your team up for success. But too often, that means big things in January that dwindle as the year goes on. Don’t let this happen to you! It...
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3 min read
Karin Roberts: Tue, Dec 05, 2017
Cold calling used to be one of the best -- and only -- prospecting strategies salespeople could use. But in the past 40 years, a variety of more...
5 min read
Karin Roberts: Wed, Nov 29, 2017
Convention hosting in Vegas, an industry in itself, dates back to frustrated 1950’s hotel owners and their desire to get over and make money...
2 min read
Karin Roberts: Tue, Nov 28, 2017
When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event...
4 min read
Karin Roberts: Tue, Nov 21, 2017
Figuring out whether the buyer can afford your solution is nearly as important as figuring out whether they can use it - even when you working a...
5 min read
Karin Roberts: Thu, Nov 16, 2017
When we talk about objection handling in sales, it is often focused on the later stages of the buying cycle, usually during negotiations. We focus on...
6 min read
Karin Roberts: Tue, Nov 14, 2017
Your product is a great fit for the prospect. It’s in the right price range for their budget. And you can even get them a discount based on the size...
2 min read
Karin Roberts: Tue, Nov 07, 2017
It happens leading up to nearly every trade show — exhibitors get all stressed out over the location of their booth. Many believe that your location...
2 min read
Karin Roberts: Thu, Nov 02, 2017
The Tradeshow Network is a full-service global trade show display marketing partner. Its award-winning team of seasoned professionals has...
4 min read
Karin Roberts: Tue, Oct 31, 2017
As a marketer, one of the most satisfying feelings is when you can rely on your existing customers to help grow awareness of your company. It's a...