Karin Roberts

3 min read

Trade Show Selling at Pharmaceutical Shows

Karin Roberts: Thu, May 03, 2018

How do you create a compelling, engaging—and even exciting —trade show exhibit about a sensitive medical issue, all within a few hundred square feet? Trade shows offer pharma marketers a valuable chance to showcase their companies’ products and...

5 min read

8 Ways You Can Generate Your Own Leads if You Don’t Have Marketing Support

Karin Roberts: Tue, May 01, 2018

Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. Inbound...

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3 min read

8 Clever Tricks to Get a Buyer's Attention in 8 Seconds or Less

Karin Roberts: Thu, Apr 26, 2018

This article is focused on how to grab attention with emails mostly - but I do think that you can apply a few of these tips to your pitch at the...

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3 min read

11 Secrets of Successful Trade Show Attendees

Karin Roberts: Tue, Apr 24, 2018

No matter whether you’re an exhibitor or a show organizer, there are often times when you may also be walking the show floor as an attendee. Do you...

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5 min read

15 Dumb Sales Questions Smart Reps Ask

Karin Roberts: Thu, Apr 19, 2018

Let’s be real: Most salespeople are annoying. They view their prospects as numbers in their sales funnel, not as people. They believe earning your...

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1 min read

Free Design Concepts for Exhibitors at the IMTS show

Karin Roberts: Wed, Apr 18, 2018

Chicago – The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show exhibits to qualified...

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4 min read

5 Clever Ways to Convince Someone (Without Being Dishonest)

Karin Roberts: Tue, Apr 17, 2018

Some people call George C. Parker the most convincing American who ever lived. Once or twice a week for several years, Parker convinced people he...

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1 min read

Where are the top trade show events held?

Karin Roberts: Thu, Apr 12, 2018

The top trade show events across the US are numerous. We participating in most of them with our custom exhibit rentals for various clients - but not...

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3 min read

3 Powerful Sales Questions to Uncover Customer Needs

Karin Roberts: Tue, Apr 10, 2018

In 2012, Brent Adamson, Matthew Dixon, and Nicholas Toman penned an article for Harvard Business Review that explores the notion that most companies...

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2 min read

Questions to ask when stretching your trade show budget

Karin Roberts: Thu, Apr 05, 2018

Should we BUY our trade show display? How much can we afford to spend on it? Should we rent a booth to save money? How will we know if we are...

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