7 min read
Karin Roberts: Thu, May 21, 2020
They all buy stuff. However, they don't all buy the same way. Each generation has its own collective consumer tendencies. This article will offer some perspective and guidance on how to tap into them. Here, we'll learn how to cater a sales strategy...
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2 min read
Karin Roberts: Tue, May 19, 2020
When it comes to the COVID-19 pandemic, there are so many unknowns. When will this end? When can I go back to work? When can I see my family again?...
3 min read
Karin Roberts: Thu, May 14, 2020
Great event design gets its inspiration from a multitude of sources. Maybe that inspiration comes from the world of high-end hotel designers, or it...
Karin Roberts: Tue, May 12, 2020
These are new solutions for a changing world. Hand sanitizing stations that are modular, portable, and keep you clean! They can be used at a trade...
1 min read
Karin Roberts: Thu, May 07, 2020
Many people are virtually tuning into their workplaces while they practice social distancing. Remote video conferencing platforms allows you to...
4 min read
Karin Roberts: Thu, Apr 30, 2020
The expression of gratitude has long been known to be a powerful motivator; Forbes recently noted the science behind it. Even small gestures that...
5 min read
Karin Roberts: Tue, Apr 28, 2020
The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt...
5 min read
Karin Roberts: Thu, Apr 23, 2020
Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in...
7 min read
Karin Roberts: Tue, Apr 21, 2020
A target audience is a group of consumers characterized by behavior and specific demographics, such as female extreme athletes between the ages of 18...
5 min read
Karin Roberts: Thu, Apr 16, 2020
As the world faces the growing coronavirus pandemic, many of us are experiencing anxiety and fear about uncertain futures, financial hardships, and...