5 min read
Karin Roberts: Thu, Feb 01, 2024
Simply put, sales and marketing alignment matters because, while it might seem like they are two separate organizations focusing on separate goals,...
6 min read
Karin Roberts: Tue, Jan 16, 2024
Sales is, in large part, the art of developing trust in a tight window. It‘s a consultative practice — one where buyers need to know that they, their...
5 min read
Karin Roberts: Tue, Dec 12, 2023
Trade shows have the potential to generate an impressive number of leads for the brands that approach them in the right way. Unfortunately, many B2B...
8 min read
Karin Roberts: Thu, Aug 17, 2023
Does anything feel better than attending an awesome event? Virtual events let attendees tune in from their living rooms, hybrid events give them...
4 min read
Karin Roberts: Tue, Jul 11, 2023
As the nation’s elected officials burned the midnight oil to pass a bill to raise the debt ceiling on Capitol Hill in Washington, D.C., trade show...
5 min read
Karin Roberts: Wed, Jun 14, 2023
Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade...
2 min read
Karin Roberts: Thu, May 25, 2023
A recent report revealed that in-person events are the most trustworthy source of information, more so than academic institutions and media outlets....
3 min read
Karin Roberts: Thu, Apr 13, 2023
2022 was very much the year that trade shows and exhibitions got back to business after years of disruption brought on by Covid-19. Our Covid trade...
16 min read
Karin Roberts: Tue, Apr 11, 2023
Pre event survey questions, when crafted properly, can give you so much more than you could ever imagine. Sure, they’re key to gaging your audience’s...
3 min read
Karin Roberts: Thu, Mar 30, 2023
In-person events are a great way to engage with guests, but they also serve as a fantastic source of content that can be repurposed in many ways. To...