3 min read
Karin Roberts: Mon, Feb 19, 2024
Irina Shateeva is PR Manager at ExpoFP , an interactive floor provider that saves time on event management, increases revenue and makes navigation easier with digital wayfinding. She has more than six years of experience in PR and organization of...
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1 min read
Karin Roberts: Thu, Feb 15, 2024
Light-Emitting Diode is referred to as an LED. Active LED video walls are LED panels tiled together to create an entirely seamless canvas as they...
4 min read
Karin Roberts: Tue, Feb 13, 2024
Planning for a trade show can feel overwhelming, but with a well-crafted event marketing strategy, you can set yourself up for success. By outlining...
4 min read
Karin Roberts: Thu, Feb 08, 2024
Trade shows serve as a powerful platform that brings together businesses from the same industry, attracting hundreds, and sometimes even thousands,...
5 min read
Karin Roberts: Thu, Feb 01, 2024
Simply put, sales and marketing alignment matters because, while it might seem like they are two separate organizations focusing on separate goals,...
8 min read
Karin Roberts: Tue, Jan 30, 2024
Trade shows can be a daunting experience, especially when it comes to deciphering the show service manual. It often feels like trying to navigate the...
2 min read
Karin Roberts: Tue, Jan 23, 2024
It's budget planning season. In an era of escalating costs and finite resources, event organizers face heightened expectations from leadership and...
3 min read
Karin Roberts: Thu, Jan 18, 2024
In the dynamic world of trade shows, where innovation and engagement collide, 2024 promises to be a year of transformative trends that will reshape...
6 min read
Karin Roberts: Tue, Jan 16, 2024
Sales is, in large part, the art of developing trust in a tight window. It‘s a consultative practice — one where buyers need to know that they, their...
2 min read
Karin Roberts: Thu, Jan 11, 2024
In the fast-paced world of today, businesses are constantly seeking innovative ways to captivate their audience and leave a lasting impression. One...