2 min read
Karin Roberts: Tue, Apr 01, 2025
Staying on top of industry trends and developments is crucial for professionals looking to maintain a competitive edge, and reading books by seasoned...
4 min read
Karin Roberts: Tue, Dec 17, 2024
The Center for Exhibition Industry Research (CEIR) announced today that the U.S. business-to-business (B2B) exhibition industry is picking up after a...
6 min read
Karin Roberts: Tue, Dec 03, 2024
Your success at a trade show largely hinges on the clarity and precision of your goals, which fundamentally define the purpose of your attendance at...
3 min read
Karin Roberts: Thu, Sep 26, 2024
Having your event accessible to people with disabilities is more important than most truly realize. One in four adults in the U.S. have some form of...
6 min read
Karin Roberts: Thu, Sep 12, 2024
Energy marketing may seem like it should be focused on numbers, statistics, and facts. However, the real game-changer lies in captivating...
3 min read
Karin Roberts: Thu, Jul 18, 2024
Trade shows offer a prime platform for companies to showcase their latest innovations, connect with industry professionals, and elevate their brand...
6 min read
Karin Roberts: Tue, Jul 16, 2024
With any experiential or marketing event, whether it be a brand activation, tradeshow, or conference, there’s an enormous amount of effort that goes...
3 min read
Karin Roberts: Thu, Jul 11, 2024
In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at trade shows might seem like an outdated tactic to...
5 min read
Karin Roberts: Thu, May 30, 2024
Given the substantial investment in exhibits, company executives are eager to see the returns they're receiving. Without concrete data to demonstrate...
4 min read
Karin Roberts: Tue, Apr 09, 2024
With the start of the new year, trade show and event planners most likely already have their calendars and plans in place. But it pays to review your...