Trade Show Display Marketing Tips and Advice

Brand Awareness at Trade Show Events

Posted on Tue, Jul 28, 2015

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Have you ever thought how increased brand awareness is important for your trade show presence? We will introduce you to brand awareness from another angle- by relevant marketing research. As you know, brand awareness is the ability of a potential buyer to recognize or recall your brand, so what possible benefits does it bring to your trade show presence? Obviously, every company presenting itself on an exhibition floor aims to be on top of the minds of the booth visitors. However, there are three levels of brand awareness which interact with each other. Your trade show success depends on how well your company is presented to the visitors and how you pass each stage of the brand awareness path. 

blog3This article pertains to marketing research on achieving brand awareness at a trade show. After reading this article, you will know more about the scientific insights of improving brand awareness through influencing visitor behavior. More importantly, you will know how to apply it at a trade show.

  • What is brand awareness?
  • Why is brand awareness important?
  • Three levels of brand awareness
  • How to increase brand awareness
  • Best practices of brand awareness: Unilever and Lipton

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About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service, trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, fabric booths, portable designs, custom rental exhibits, and accessories. The Tradeshow Network Marketing Group specializes in custom rental exhibits, drawing from its own display inventory to configure modular exhibits to fit all budgets and booth sizes, from 10 x 20 inline booths to 20 x 20 and larger island spaces. Their comprehensive trade show services include exhibit design, booth installation and dismantle, shipping and logistics, exhibit storage, exhibit management, online inventory and show management tools for clients, and marketing services such as market research, branding, graphic design and messaging. 


Topics: Trade Show Marketing, Trade Show Marketing Tips, face-to-face marketing, trade show tips, marketing messages

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