10 Books Every Marketer Needs to Have in Their Library
Karin Roberts : Tue, Dec 29, 2015
Here are some marketing books that you should add to your list of things to help you grow your trade show marketing program in 2016!
Have you ever thought how increased brand awareness is important for your trade show presence? We will introduce you to brand awareness from another angle- by relevant marketing research. As you know, brand awareness is the ability of a potential buyer to recognize or recall your brand, so what possible benefits does it bring to your trade show presence? Obviously, every company presenting itself on an exhibition floor aims to be on top of the minds of the booth visitors. However, there are three levels of brand awareness which interact with each other. Your trade show success depends on how well your company is presented to the visitors and how you pass each stage of the brand awareness path.
This article pertains to marketing research on achieving brand awareness at a trade show. After reading this article, you will know more about the scientific insights of improving brand awareness through influencing visitor behavior. More importantly, you will know how to apply it at a trade show.
- What is brand awareness?
- Why is brand awareness important?
- Three levels of brand awareness
- How to increase brand awareness
- Best practices of brand awareness: Unilever and Lipton
View entire article at: https://www.urbaninteractives.com/2015/07/brand-awareness-at-trade-shows/
The Best Time to Make a Sales Call in 2017
Karin Roberts : Tue, May 09, 2017
After the trade show event and collecting the lead in your booth you need to know when to pick up the phone and call back your lead. Here is when....
Ways to UP your Trade Show Marketing Program
Karin Roberts : Tue, May 21, 2024
Lok at the importance of trade shows and trade show marketing for brands of all sizes and how you can generate sales leads for your company.