4 min read
What’s Hot vs. Not in Trade Shows Today
Karin Roberts: Tue, May 13, 2025
The International Association of Exhibitions and Events ( IAEE )—the largest association for the industry, representing more than 12,000...
trade show exhibits
2 min read
Business-to-Business Exhibitions Continue Strong Rebound
Karin Roberts: Tue, Sep 26, 2023
Business is faring well. The U.S. business-to-business (B2B) exhibition industry continues to rebound, according to the Center for Exhibition...
1 min read
The Value of Exhibitions
Karin Roberts: Thu, Jan 26, 2023
Exhibiting at a trade show can be a valuable way for a company to promote its products or services, build brand awareness, and connect with potential...
2 min read
Survey Shines a Positive Light on Industry Event Attendance
Karin Roberts: Tue, May 24, 2022
The future is beaming brighter for in-person professional meetings and events, with a recent Q1 2022 survey revealing that 84% of American business...
3 min read
7 Tips to Market Your Business Effectively at Trade Shows
Karin Roberts: Thu, Apr 21, 2022
Business success is based on consumer knowledge. If a business is unknown to customers, it cannot become successful. Customers will not seek out your...
13 min read
Cannabis Trade Show Strategies
Karin Roberts: Thu, Mar 10, 2022
After a year-and-a-half break while the world reeled and readjusted to the COVID-19 pandemic, events came roaring back in the second half of 2021....
7 min read
Trade Show Industry Leaders share their Predictions for 2022
Karin Roberts: Thu, Jan 13, 2022
We at TSNN can probably speak for a lot of event industry professionals when we say “good riddance 2021!” with perhaps more gusto than in past years...
2 min read
Trade Show Reboot in Full Force
Karin Roberts: Thu, Dec 02, 2021
Trade shows are back, attracting crowds of attendees and exhibitors. For more than a year, industry insiders have been talking about the light at the...
1 min read
7 Tips for Staying Safe AND Sustainable As We Resume In-Person Events
Karin Roberts: Thu, Oct 14, 2021
In-person events are starting to come back, it’s time to start thinking about meeting safely and sustainably. Interestingly, as the world reopens,...
3 min read
Common Misconceptions Regarding Trade Show Exhibits
Karin Roberts: Thu, Apr 08, 2021
Given the buzz created by digital marketing, most of the people have stopped believing in the potential of trade shows. People have very strong...