3 min read
Trade Show Closing Tips
Karin Roberts: Tue, Sep 27, 2016
Companies spend exorbitant amounts of time and money introducing and exhibiting their products at trade shows. In fact, it is a major source of...
trade show booth
2 min read
Hey Good Lookin' – Top 5 Trade Show Design Best Practices
Karin Roberts: Thu, Jul 28, 2016
First dates, job interviews, meetings and trade shows — what do they all have common? The need to look your best. Your display at a trade show is...
2 min read
Promote Your Exhibit in 140 Characters or Less (Your Guide to Social Media)
Karin Roberts: Tue, Jul 26, 2016
Social media is nothing new. Many popular sites have been around for a decade or so by now. Yet few exhibitors are using these tools to their...
1 min read
Your trade show display = Your marketing tool
Karin Roberts: Thu, Jun 09, 2016
Marketing is a term that is often confused with advertising, promotions, publicity, branding, and selling. In fact, marketing can be all of those...
The 2016 economic forecast for trade show marketing
Karin Roberts: Mon, Apr 11, 2016
As a manager of your trade show marketing program - what makes you optimistic about your booth program for 2016? According to the results of...
3 min read
How To Drive Targeted Traffic To Your Trade show Booth
Karin Roberts: Thu, Apr 07, 2016
Trade show attendance represents a considerable investment for businesses both big and small. Regardless of a company’s market share, any booth...
1 min read
Know Your Exhibit Options: Custom, Modular, Pop-up Displays
Karin Roberts: Tue, Apr 05, 2016
Not all trade show booths are created equal. Each type of display has its proper place, depending on the size of the show, your marketing objectives...
3 min read
Exhibition Marketing ideas for Beginners
Karin Roberts: Tue, Nov 24, 2015
Trade shows and exhibit booths are the perfect vehicle in so many ways when it comes to promoting your company and snagging more customers. With your...
2 min read
Make your trade show plan TWICE as productive
Karin Roberts: Thu, Oct 01, 2015
The 2016 trade show season is upon us, so if you are planning to attend, sponsor, or exhibit at a trade show and haven’t started planning yet, it’s...
2 min read
Five Hidden Values of a Freelance Marketing Strategist
Karin Roberts: Tue, Sep 29, 2015
Marketing strategists and freelance content writers are amazing tools for small or medium-sized businesses that need to expand their media exposure,...