2 min read
Karin Roberts: Tue, Oct 15, 2024
Attending trade shows primarily aims to boost sales and secure new leads while on the show floor. Ultimately, you want a return on the investment of time and resources dedicated to developing your trade show strategy. A key step is mastering the art...
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4 min read
Karin Roberts: Thu, Oct 10, 2024
At times, salespeople on the trade show floor get so caught up in discussing their product that they unintentionally dominate the limited time...
4 min read
Karin Roberts: Thu, Oct 03, 2024
Fall means trade show season, and it’s time to take them seriously. Trade shows fall in and out of fashion as a marketing and sales prospecting tool....
3 min read
Karin Roberts: Tue, Oct 01, 2024
The SHOT Show is the premier event for firearms enthusiasts and industry professionals, where the latest innovations and trends in shooting sports...
3 min read
Karin Roberts: Thu, Sep 26, 2024
Having your event accessible to people with disabilities is more important than most truly realize. One in four adults in the U.S. have some form of...
6 min read
Karin Roberts: Tue, Sep 24, 2024
Understanding the impact of event branding is crucial for the success of your business in the modern landscape. Create an immersive event that brings...
5 min read
Karin Roberts: Thu, Sep 19, 2024
I‘m garbage at gambling, and the two trips I’ve ever made to casinos are a testament to that. I remember losing $200 in Vegas when I was 21 — which,...
3 min read
Karin Roberts: Tue, Sep 17, 2024
Face-to-face interaction strengthens interpersonal connections among team members. This helps to establish and build trust. Especially if you're...
6 min read
Karin Roberts: Thu, Sep 12, 2024
Energy marketing may seem like it should be focused on numbers, statistics, and facts. However, the real game-changer lies in captivating...
6 min read
Karin Roberts: Thu, Sep 05, 2024
Showing up at a trade show without a strategy to capture leads is akin to fishing without a net – you spot a sea of opportunities, but lack the means...