3 min read
Karin Roberts: Thu, Oct 31, 2024
You are in search of a new trade show display. After visiting several booth builders’ showrooms and seeing numerous intriguing ideas, you now face the task of selecting what best suits your organization. This is a common challenge, and while a...
Read More
3 min read
Karin Roberts: Tue, Oct 29, 2024
One of the highest ranking reasons that attendees identify for visiting an exhibition or event is their ability to connect with high value people....
3 min read
Karin Roberts: Thu, Oct 24, 2024
Running an exhibition stand is a lot of work, and you could add to that work if you don’t plan how you’re going to manage your stand and train your...
2 min read
Karin Roberts: Tue, Oct 22, 2024
You have heard the horror stories of leads from trade shows that could have generated millions in potential business slipping through the cracks...
6 min read
Karin Roberts: Thu, Oct 17, 2024
The success of a trade show campaign hinges on a well-trained and prepared trade show booth staff and the way they interact with prospects and...
2 min read
Karin Roberts: Tue, Oct 15, 2024
Attending trade shows primarily aims to boost sales and secure new leads while on the show floor. Ultimately, you want a return on the investment of...
4 min read
Karin Roberts: Thu, Oct 10, 2024
At times, salespeople on the trade show floor get so caught up in discussing their product that they unintentionally dominate the limited time...
4 min read
Karin Roberts: Thu, Oct 03, 2024
Fall means trade show season, and it’s time to take them seriously. Trade shows fall in and out of fashion as a marketing and sales prospecting tool....
3 min read
Karin Roberts: Tue, Oct 01, 2024
The SHOT Show is the premier event for firearms enthusiasts and industry professionals, where the latest innovations and trends in shooting sports...
3 min read
Karin Roberts: Thu, Sep 26, 2024
Having your event accessible to people with disabilities is more important than most truly realize. One in four adults in the U.S. have some form of...