4 min read
Karin Roberts: Tue, Aug 06, 2024
Some companies get excellent return-on-investment (ROI) at marketing events, trade shows, and conferences – while others pack up their booths and return to the corporate office defeated. What makes the difference? Effective event management from...
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4 min read
Karin Roberts: Tue, Jul 30, 2024
The Radiological Society of North America (RSNA) offers a wealth of resources and opportunities for professionals in the radiologic field. From...
2 min read
Karin Roberts: Thu, Jul 25, 2024
Welcome to the wild world of trade show planning, where the terrain is as tricky as a jungle and your booth space is your base camp. Imagine you’re...
9 min read
Karin Roberts: Tue, Jul 23, 2024
Tradeshows have stood the test of time as a crucial aspect of marketing, even in today's digital age. These events offer a unique opportunity to...
3 min read
Karin Roberts: Thu, Jul 18, 2024
Trade shows offer a prime platform for companies to showcase their latest innovations, connect with industry professionals, and elevate their brand...
6 min read
Karin Roberts: Tue, Jul 16, 2024
With any experiential or marketing event, whether it be a brand activation, tradeshow, or conference, there’s an enormous amount of effort that goes...
3 min read
Karin Roberts: Thu, Jul 11, 2024
In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at trade shows might seem like an outdated tactic to...
3 min read
Karin Roberts: Tue, Jul 09, 2024
When you’re at a trade show, it’s easy to get focused on simply gathering leads or generating sales – short-term results. But beyond that, are you...
3 min read
Karin Roberts: Thu, Jun 27, 2024
The traditional definition of rigging is the collection of ropes, cables, and other materials used to support and secure ship masts and sails. It can...
4 min read
Karin Roberts: Tue, Jun 25, 2024
How do you create a compelling, engaging—and even exciting —trade show exhibit about a sensitive medical issue, all within a few hundred square feet?...