6 min read
Karin Roberts: Tue, Apr 27, 2021
The Exhibitor Advocacy Group is an ad hoc group whose members come from the corporate exhibitor community, exhibitor-appointed contractors, unions,...
3 min read
Karin Roberts: Tue, Jan 19, 2021
Wondering how to improve your trade show planning? Use these three tips to throw an event that drives interaction between exhibitors and attendees.
3 min read
Karin Roberts: Tue, Jun 25, 2019
Your company has asked you to be their representative at a trade show event - you are feeling relaxed and confident. Before you hit the floor running...
3 min read
Karin Roberts: Tue, Jun 18, 2019
Why do you spend time, money, energy, resources on events? Going into your events, do you know what results you are pursuing? Common goals include...
8 min read
Karin Roberts: Thu, May 23, 2019
Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Events can take place...
4 min read
Karin Roberts: Tue, Feb 07, 2017
One of Hollywood’s most famous depictions of the sales world is found in Glengarry Glen Ross. Alec Baldwin’s character, Blake, is the epitome of the...
3 min read
Karin Roberts: Thu, Dec 17, 2015
With the 8 Free Budget Planner Templates to Manage Your Marketing Spend, you'll be able to manage all of the moving pieces of your budget at a...
2 min read
Karin Roberts: Thu, Apr 30, 2015
Converting your trade show campaign from a budget-draining burden to a revenue-generating machine begins with clearly defining your goals. From those...